sa B2C platforms for restaurants | Messapps

B2C platforms for restaurants


Name: Ruizhen Mai

NYU affiliation: Tandon

NYU status: Undergraduate

Did you enter last year?: No

Do you have any teammates?: No

How many, including yourself?:


Concept Name

B2C platforms for restaurants


High Concept Statement

Speak Merchants! This platform allows merchants to advertise themselves by proposing discounts and etc. like twitters and for sure to talk with customers online.


Status Quo

Existing restaurant guides like Yelp only focuses on customers side: showing us where there is a restaurants and their pictures. The function of their app of business owners is limited. And function of customer side is also limited, mainly represented by a lack of corresponding food photos.



Yelp, Ubereat, Amazon Restaurants. Yet with that being said, there is no direct competition to my app. Yelp does not provide comprehensive function for merchants and the rest is app for deliveries. On the beginning, the best way to attract customers is to persuade merchants to offer discounts by using this app



A double-ended platform to enable merchants to post their updates on food and discounts like twitter, meanwhile allowing customers to comment and rate. Itemize food like a “post”(details on attachment)to make customers more clear about the food restaurants provide


Revenue Model

Charge business owners for promotions


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