sa Babysafe | Messapps



Name: Sabrina Williams

NYU affiliation: Stern

NYU status: Alumni

Did you enter last year?: No

Do you have any teammates?: No

How many, including yourself?:


Concept Name



High Concept Statement

Simple and clear app that will allow pregnant and nursing mothers (and anyone interested in natural beauty products by extension) to easily and quickly look up the safety of a product or ingredient.


Status Quo

The beauty industry is constantly on the lookout for the newest miracle ingredient that will transform one’s skin, hair, and body, to be one’s “best self” ever.  These breakthrough products with highly potent ingredients or pseudo-all-natural plant derived extracts may deliver, but ARE THEY SAFE? Pregnant women are especially vulnerable to ingredients that will help them feel like themselves, but they need to be even more diligent to avoid products that could harm their babies to be.



Some apps currently allow you to scan for cruelty-free products.  None are available to quickly check products against the safety standards that are recommended for pregnant or nursing women.



Easy and simple interface with gentle color tones, product recommendations that can function as alternatives to the researched products or ingredients, and suggestions on where to buy suitable items in stores or online, with click-through capabilities for seamless purchasing experience if desired.


Revenue Model

Seamless click through links to online or brick-and-mortar stores that are in the user’s current geo-location will provide revenue opportunities from advertising and clickthrough sales to online sites.  Blog section of the app will allow users to post feedback on alternative products that they have tried and ask questions that will drive more traffic to the app


Which platform would you like to launch your app on?



Which category best describes your app?

Health & Fitness