sa Bobaame | Messapps



Name: yiheng zhuang

NYU affiliation: Tandon

NYU status: Undergraduate

Did you enter last year?: No

Do you have any teammates?: No

How many, including yourself?:


Concept Name



High Concept Statement

instant milktea


Status Quo

wait time is usually long at beverage store near university campus such as COCO (milk tea), Boba Guys (milk tea) and others. Students especially Asian students are super obsessed with beverages and they don’t want to spend time waiting.



If there is a huge line waiting, customers will likely to walk away from the store.
Or they will be likely to order delivery from home.
Major competitors will be delivery services such as postmates and caviar.  



The app will help customers to order beverages in advance and give them a number. Customers will be notified if their drinks are prepared so they just have to show the number to get their drinks. (Also, the app will collaborate with beverage store to promote full customization options which all the ingredients can be selected on the app)


Revenue Model

take commission fee from each drink being sold through the app


Which platform would you like to launch your app on?



Which category best describes your app?