Building Blocks


Name: Will Greenberg

NYU affiliation: Arts and Sciences

NYU status: Undergraduate

Did you enter last year?: No

Do you have any teammates?: No

How many, including yourself?:


Concept Name

Building Blocks


High Concept Statement

See everywhere you’ve been and wherever you want to go in NYC on your wall — “pins-on-a-globe” for the 21st century, in AR.


Status Quo

As with most New Yorkers I know, I always want to keep moving… but I want to know more about these shops, parks, cafés, beautiful corners everywhere. If I knew where I’ve been, and set goals for new routes to take, I could get much more out of the city.



For finding new places in the city, competition includes apps such as Trip Advisor, Yelp, and (Google) Maps, which in combination offer comprehensive information and reviews for local destinations. Nike+ and similar running apps track routes people take while exercising so they can see how far they went and where.



My solution combines goal-oriented exploration with finding new destinations you’d like to check out more closely. With an AR-compatible (with iPhone) physical map of the city to hang on one’s wall, they can see their progress in “building their blocks” from wide and close views.


Revenue Model

Primary revenue will come from advertisements in the free Building Blocks app, with the option to buy a “pro” upgrade that removes ads and includes extra tools, such as multiple layers of augmented reality filters (distance/places explored on specific days in the past, heat maps for where you go most, etc.). There will also be a high quality city map poster available to buy in different styles designed to work with the app to provide an augmented reality experience, and is also a nice piece of artwork to hang on a wall. These maps could be segmented into different neighborhoods as well depending on what level of granularity best supports the final app — different posters may add functionality to the AR experience as well.


Which platform would you like to launch your app on?