Circles Overlap

 

Name: Ruizhen Mai

NYU affiliation: Tandon

NYU status: Undergraduate

Did you enter last year?: No

Do you have any teammates?: No

How many, including yourself?:

 

Concept Name

Circles Overlap

 

High Concept Statement

Tags On Me. Posts are only visible when all tags matched. Help people find who they want and who share the commonalities.

 

Status Quo

Current social apps often lack of privacy even with setting the account into private. The words or updates posted on the app can make everybody following you know or even anyone visiting your page. This can lead to a fear or concern of expressing something inappropriate.

 

Competition

The main brunt is still current social apps like Facebook, Twitter and Snapchat because it is hard to pull users to start using a brand new social app when none of his or her friends using it. One way to avoid direct competition is to first target at certain non-mainstream group of people, like women in engineering or nyu students who go to Crunch gym but not people who like Kobe Bryant.

 

Solution

Make the post only visible to the group of people user wants to expose. If I want to interact with someone who likes bicycle and live nearby, I can tag bicycle and the block I live. Then people who share these tags on themselves(user defined) can get notification(setting)

 

Revenue Model

Advertisement based on the tags users have.

 

Which platform would you like to launch your app on?

iPhone

 

Which category best describes your app?

Social Networking