Comet

 

Name: Joe Kelley

NYU affiliation: Arts and Sciences

NYU status: Undergraduate

Did you enter last year?: No

Do you have any teammates?: Yes

How many, including yourself?: 2

 

Concept Name

Comet

 

High Concept Statement

An app that lets students view and post social media stories within specific communities. User could view stories in order of popularity, specific community (like NYU 2020), or based on an interest.

 

Status Quo

Currently, people use stories to see what their friends are doing. However, it is a poor method for viewing content, and around 90% of them are not entertaining to the viewer. Comet would solve this by allowing the viewer to sort stories by most popular, or within a specific group such as “NYU 2020”, among other ways.

 

Competition

Our competition would be the current social media giants, Instagram and Snapchat. They do not emphasize social discovery, community and interest based stories, or different ways to view stories, but they are the only current solutions for people who want to post and view stories.

 

Solution

Comet would make stories much more efficient and exciting to view and post. Viewers no longer have to sift through boring dog-selfies; they now only see the exciting stuff, based on popularity or relevance. People who post stories are now rewarded for the quality of their content, and can potentially “celebratize” themselves within their community. They can also target specific audiences if they feel certain types of people would want to see their posts more than others.

 

Revenue Model

We would make money the same way the current giants make money through their stories: engaging and highly targeted content viewable in the stories section of the app.

 

Which platform would you like to launch your app on?

iPhone

 

Which category best describes your app?

Social Networking