sa Concrete | Messapps



Name: Cagla Duzbasan

NYU affiliation: School of Professional Studies

NYU status: Graduate

Did you enter last year?: No

Do you have any teammates?: No

How many, including yourself?:


Concept Name



High Concept Statement

It will be like a facebook for construction companies and enthusiasts (employees, students, etc.). Companies can upload their projects with pictures, enthusiasts can follow them.


Status Quo

Relatively smaller companies who wants to get projects out of their own country will benefit this app. It’s hard to gain reputation in other countries for these companies. Projects are taken by companies who has close relationship with the project owner, not by the most successful or best bid.



Companies try to build a network in the target country. However, they can’t beat the local companies or other large multinational companies.



This app will change the perspective. The global competition in the industry will be transparent for those whom use the app. The app is more to the point compared to companies’ websites which presents everything about them. Companies can see other companies’ project portfolio that can help partnerships, bidding abroad and self-reflection. Enthusiasts can follow their favorite companies’ achievements and stay up-to-date about the industry.


Revenue Model

Industry events section: Here, companies will be able to advertise their events and sell tickets. Organizations will be able to promote their events as well. There will be packages that they can purchase. They can boost their events for some amount. Subscriptions: Users pay an amount to get more out of the app.


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