Crowdsour Survey

 

Name: Gregory Talamo

NYU affiliation: Stern

NYU status: Alumni

Did you enter last year?: No

Do you have any teammates?: Yes

How many, including yourself?: 1

 

Concept Name

Crowdsour Survey

 

High Concept Statement

who wants to be a millionaire meets family feud with open market participation

 

Status Quo

People enjoy trivia competitions, and this creates a forum for individuals to participate openly in a daily competitive landscape providing a break from the day to indulge in a quiz. While some of the questions are purely fact based, other answers are based on the collective responses of other users.

 

Competition

Currently people watch game shows on television, which is linear and not at all interactive.  The greatest competitor in this space is HQ, which is an interactive, live, trivia game which provides cash prizes to winners who participate during the two games per day, with over 1.5 million active users per game on their app.  While their app is a live feed gameshow asking fact/fiction questions, our game is family feud style survey based questions.

 

Solution

Since the answers to our questions are based on the collective pool of participants, the correct answers are variable based on the survey responses.  The game brings to light the thought patterns of our current societal environment rather than just fact and fiction. It creates friendly dialogue and debate.

 

Revenue Model

Eventually, sponsor companies would be able to submit questions to segmented groups of individuals.  For instance, a company can use a question as a means of collecting market research. Because we have already collected basic data on the individual (Name, Sex, Age, etc), and we have their geolocation, companies would be interested to know that females age 15 in a small suburb of California prefer a particular feature, whereas females age 15 in NYC prefer a different feature.  It will allow for companies to conduct broad based focus groups, but narrow the segmented focus.

 

Which platform would you like to launch your app on?

iPhone

 

Which category best describes your app?

Entertainment