Project by: 

Santhoshkrishnachaitanya Chelikavada

High Concept Statement: 

Android application that connects home cooks and restaurants with people who buy food and enables “food-sharing”.

Platform:

Android Phone

Category:

Food & Drink

Need or Demand:

From some market research, I found out that there is a need not only for cheaper food but also a demand for food to be provided to people on a continual basis (weekly or monthly). Also, people who cook found it to be taking too much time and were looking to get something else out of it. Most of the people who cook (72% to be precise) stated that they would be willing to cook for others and obtain money in return. What was even more interesting was that a majority of the people were not discriminating against home cooked food and restaurant food. They were more interested in the price and the quantity of food.
Moreover, people also wanted restaurants to provide cheaper food and were open to buying food from restaurants in bulk if they provided food for rates below the usual. Restaurant owners, on the other hand, were willing to give discounts if food was bought regularly.

Product / Service / Solution:

The needs can be fulfilled by providing a platform (Android application) that connects home cooks and restaurants with people who wish to buy food.
From our market research, we found that the rates that home cooks were willing to charge for their foods were significantly lower than the rates charged by restaurants in the same area (New York City, in this case). So, home cooks would be able to sign up on the app and sell food to customers willing to buy their food, at lower prices. Moreover, the app would provide an option enabling monthly ‘contracts’ where 90 meals can be bought in bulk.
Additionally, restaurants will also be able to sell food as usual (single delivery) and provide monthly contracts. This would give potential customers what they want and also allow restaurant owners to sell more food and also offer food for cheaper rates as the demand would be greater when contracts are made (1 person would ask for 90 meals).
Delivery can be provided from between restaurants and customers by getting delivery riders to sign up on the app and be paid a price per delivery. And/Or, alternatively, we can hire logistics partners for deliveries. For home-cooked food, customers could pick up their food as the home cooks that would be suggested to a customer would be located in and around the geographical location of the customer. For monthly contracts, food can be delivered in 6 sets (15 meals at a time) or 9 sets (10 meals at a time). Or, the user can set up recurring deliveries as he/she wishes to (delivery prices would fluctuate based on how the user sets up his/her recurring delivery scheme). Alternatively, pickups can be done as and when the customer wants to.

Value Proposition:

Get/sell food to/ from people everywhere around you.
è Fooding allows you to buy from home cooks and restaurants around you.
è Food contracts allow you to get food from home cooks and restaurants at a fixed price on a monthly basis.
è “Explore” foods based on your food and ordering habits.
è Home cooks can obtain discounts at local stores and restaurants around them.

Competition:

Seamless, UberEATS, GrubHub, Delivery

Revenue Model:

Intermediation Fee:
A fixed percentage (between 5-10%) will be charged on every transaction made through the app.
Advertisement Fee:
The user’s “ordering habits” can be monitored, and the user can be suggested restaurants order from or visit through an “explore” section of the app. Restaurants will pay an advertising fee to feature on this individualized explore section.
Additionally, home cooks can be offered discounts at local grocery stores. And grocery stores must pay an advertising fee to feature on the app in order to provide discounts.