sa Happiness Jar | Messapps

Happiness Jar


Name: Mary Coudal

NYU affiliation: Arts and Sciences

NYU status: Alumni

Did you enter last year?: No

Do you have any teammates?: Yes

How many, including yourself?: 2


Concept Name

Happiness Jar


High Concept Statement

Remember your day’s highlights. Live with gratitude. Put a quick note in your happiness jar. Feeling low? Pull out a happiness reminder. Or set up the app to prompt you with happiness.


Status Quo

Social research shows happiness improves our health. In a divided world, we all need an antidote from the vitriol — the joy of happiness and gratitude. This app is especially geared for those who are struggling. Middle-aged caregivers who are sandwiched between caring for the young and the old will feel connected to their best selves.



Happier is a wonderful app which reminds you to be happy, but it is driven by a team of experts. Our app will be driven by you. Also, competitive in this market are daily meditation and productivity apps, but again, this Happiness Jar is a secret place for a person to store their own happiness.



This Happiness Jar stores words, phrases, and memories. The app also shows images that bring joy. Like a cookie jar, the main purpose of the Happiness Jar main will be to store sweet treats. People will prefer our app because they will have personalized their happiness and want to return to it daily.


Revenue Model

We will be a social venture, but, at some point, we may enlist Happiness experts to offer workshops through the Jar.


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