Nick Karram; Alvin Lawson
High Concept Statement:
keenwa is a nutrition coaching system that builds personalized experiences to better eating.
Health & Fitness
Need or Demand:
We’ve found parents who strive to eat well have challenges: time commitment, knowing where to start, and knowing what is right for them when a million “gurus” say it’s their way or the highway.
Product / Service / Solution:
keenwa meets people where they are in their journey to healthier living, and helps create pathways through which people can explore food, their own way.
Users will have an exclusive, personalized platform to develop their relationship with nutrition and food.
Lifestyle platforms do not have nutrition as a central theme; we start and stay with nutrition.
Subscription service (freemium). Free basic platform with premium personalized coaching on top.