Project by: 

Yizhen Qiu; Jai Rathore

High Concept Statement: 

Kiwi is a “check-in” dating app service for singles enabling them to view other singles nearby and spontaneously request to meet in person.

Platform:

iPhone

Category:

Social Networking

Need or Demand:

We believe that the traditional dating app experience lacks face to face interaction and the instant gratification of meeting others.

Product / Service / Solution:

A real-time location-based dating app with a check-in feature that connects mutually interested singles on the spot creating a fun and spontaneous experience.

Value Proposition:

Kiwi is a dating app for young and social media savvy singles to connect and meet on the go without endless swiping and messaging. Many of us can relate to spending an evening at home with no plans, either because our plans got cancelled or our friends are busy. Even if we are out on the town, how many times have we been disappointed to not find anyone we are interesting in getting to know? Or maybe there’s a guy wanting to talk to a girl, but he doesn’t know if she is single or interested. Kiwi is the ideal solution to all these problems by enabling singles to share their location and request to connect to other singles who are either at the same bar or several blocks away at home ready to go out and mingle. The way that Kiwi works is to first sign in using a Facebook or Kiwi account, and once logged in, the user can view the map of their location to see local bars and spots and the users that are currently checked-in there. Once the user finds someone they want to connect with, they will simply send a request to connect, if accepted, a messenger will be enabled. The singles can briefly chat before meeting, although the number of characters per message will be limited to discourage users from spending excess time on messaging. Users can add their mood, what’s on their mind, time of check-in and photos to their check-in status. In addition to their Facebook profile, users will have to create a Kiwi profile and take a picture using their phone for their profile to verify their identity.

Competition:

Our five primary top competitors are Tinder, Bumble, Coffee Meets Bagel, Happn, Match.com, and Meetup. The traditional dating app experience makes dating a formal occurrence as singles spend time messaging each other, arranging plans to meet, figuring out what to wear and what to say or do. Kiwi makes dating more informal and spontaneous as singles can meet each other instantly when they are already out at a bar or within minutes if they are within close proximity. Kiwi emphasizes face-to-face interaction, as there are word limits on messages to encourage people to meet and continue their conversation in person. In addition, we provide a customized experience to our users that allows them to decide if they want others to send them requests, or do they prefer to be the ones to make the first move. Singles can rate each other not just based on their photos, but on their experience on meeting in person. Users who have an unusually low rating will be flagged for review and potential have their accounts deactivated. As the safety of our users is paramount, users have the option to block others, disabling the ability of the blocked user to see check-in location or request/messaging functionality of the other user.

Revenue Model:

Our dating app, Kiwi, will generate revenue through the inclusion of premium features, advertising, and organized social events at local bars. Some of the premium features that we could introduce to our app are fee based on the number of check-ins per month/week, subscription fee for male users, fee for subscription for alerts of people that recently checked-in at local spots, etc. As our user base grows, we would like to incorporate some advertising to generate revenue. Nevertheless, the level of advertising would be limited since we do not want it to negatively impact the user experience. Also, we would consider partnering with local bars to host social events for local users, and we could generate revenue by charging the bars a fee.