Project by: 

Katherine Stein; Aravind Murali; Jixuan Sun

High Concept Statement: 

A web and mobile platform that provides a quick and engaging way for anyone to develop an informed opinion on big issues in the world and then take action.




Photo & Video

Need or Demand:

Trust in the media industry has fallen dramatically and people are fed-up with partisan news outlets and biased coverage by pundits. Individuals want the power to assess information for themselves, but developing an educated opinion on the Internet requires too much time, research, and motivation.

Product / Service / Solution:

makeSENSE is an interactive video platform that delivers background information on a particular issue using animated infographics that ask critical thinking questions throughout. Based on a user’s responses, the user is provided with a bullet point summary of his or her position, which can then be compared with the views of politicians and upcoming legislation on the issue. We also offer various ways to take action, such as links to community organizations, and petitions. All of a user’s activity and responses may be saved to their profile to refer back to later.

Value Proposition:

makeSENSE users walk away with an understanding of the topic, a clear point of view, and a way to remember what they learned. People won’t have to seek out ways to get involved–options are offered right when people are most interested.


There is too much clutter online and no clear path to develop, retain and act on a point of view. News websites only deliver the latest update on ongoing issues without providing the background information needed to understand their significance. Those who look into an issue online are bombarded with polarized ideas and statistics lacking context. Wikipedia users can end up wasting hours without reaching any clarity. Sites like Vox attempt to provide some context on current events, but their videos often just explain one facet of an issue. There are also polling sites that ask opinion questions, and involvement sites that suggest ways to participate, but these are only used by people already concerned with the issue at hand.

Revenue Model:

We will take advantage of multiple revenue streams including advertising, affiliate marketing, sponsorships, selling data, and premium profiles for companies.   Our paying customers include non-profits, activist groups, and companies who want to increase sales, participation, and exposure. For these groups, the value proposition is content adjacency and an audience that is expressing interest in applicable information.