Patience Builder

 

Name: Rohit Pilaka NYU affiliation: Stern NYU status: Graduate

Did you enter last year?: No Do you have any teammates?: No How many, including yourself?:

 

Concept Name

Patience Builder

 

High Concept Statement

Don’t say – ‘don’t test my patience’: In this era of instant gratification this app will touch your human side with progressive patience building exercises

 

Status Quo

In this fast paced life and times of instant gratification, people are displaying very little tolerance or patience. People do realize that this is a problem when they are brought back in touch with with the concept of patience. Everyone, particularly people in big cities have this need.

 

Competition

There is no clear competition that tries to address exactly what the app intends to solve. Headspace app is a close competitor. However, it has a slightly different focus.

 

Solution

The app will take a brief personality test and mental health profile, and give daily patience building exercises; these exercises progressively become tougher; customers eventually get a certain achievement status. The app’s unique focus primarily on patience will allow it to gain market share.

 

Revenue Model

Multiple ways: (i) Customers could pay to get a more detailed evaluation of their personality; (ii) Ad revenue from local venues of yoga, fitness classes, hospitals, education centers, etc.

 

Which platform would you like to launch your app on?

iPhone

 

Which category best describes your app?

Health & Fitness