High Concept Statement:
People would take a picture of an ad and whenever they go to the advertiser they will receive a discount.
Need or Demand:
Advertisers would expand their network by the pictures taken. People would select which discounts to pick. They will have fun taking selfies with the ads, sharing the ads, etc
Product / Service / Solution:
Advertisers will be able to link physical advertising with digital. Consumers would select which products they want to receive information from.
Consumers will select which promotions they will receive.
It has become popular to take picture with your phone. Why not get pictures and discounts of the products you like.
Advertisers would pay for this service. Then they will have access to more consumers digitally as well