Project by: 

Alberto Moreno

High Concept Statement: 

People would take a picture of an ad and whenever they go to the advertiser they will receive a discount.

Platform:

Android Phone

Category:

Business

Need or Demand:

Advertisers would expand their network by the pictures taken. People would select which discounts to pick. They will have fun taking selfies with the ads, sharing the ads, etc

Product / Service / Solution:

Advertisers will be able to link physical advertising with digital. Consumers would select which products they want to receive information from.

Value Proposition:

Consumers will select which promotions they will receive.

Competition:

It has become popular to take picture with your phone. Why not get pictures and discounts of the products you like.

Revenue Model:

Advertisers would pay for this service. Then they will have access to more consumers digitally as well