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TaYa

Category: Contestants

 

Name: clara bermudez-canete

NYU affiliation: Stern

NYU status: Undergraduate

Did you enter last year?: No

Do you have any teammates?: Yes

How many, including yourself?: 2

 

Concept Name

TaYa

 

High Concept Statement

Sizing has never been easier. Write your sizes in familiar brands to get the perfect fit when shopping at a new brand.

 

Status Quo

Online shopping retailers have revolutionized the shopping experience; however, the way clothes are shown on models deceive when estimating one’s size. The app creates a profile with data from questions about one’s size in different brands. This will facilitate online shopping experience by having any sizing questions answered.

 

Competition

Customers scared to online shop, buying several sizes and returning; needing a tailored customized experienced. Not only fast, convenient, but also rewarding (right size, without returning or trying). The need heightened through the increase of online shopping, our survey showing 52.7% of returns due to fit. Sizing tools exist, but no bridge of sizing needs for different body types. Competitors: True fit, upcoald, virtusize, shoefitr, me-ality, (All programs embedded in separate online retailer sites)

 

Solution

TaYa: fast, effective, all in one app; aims towards the varying customers and shops. Others failed due to complicated and limited platforms and design (i.e. taller, plus-size). Using self-reported data with estimates based on personal tastes instead of the calculated estimates will lead consumers to find the perfect fit.

 

Revenue Model

Since our main purpose would be to help individuals find their appropriate sizes in brands they are not as familiar with through brands they often shop at we would be generating a lot of data on consumers for the different clothing brands. Therefore, in order to make money  we could sell our technology and customer data to online retailers. Later on, as the app becomes more popular we would also make money by advertising specific clothing brands on our site.

 

Which platform would you like to launch your app on?

iPhone

 

Which category best describes your app?

Social Networking