|Name: Julia Gabel
NYU affiliation: Stern
NYU status: Graduate
|Did you enter last year?: No
Do you have any teammates?: Yes
How many, including yourself?: 4
High Concept Statement
Personal Relationship Management (PRM) tool initially targeting job-seekers enabling users to record and recall key information regarding interactions that’s valuable in building personal and professional relationships.
The problem is tracking interactions throughout recruiting and then utilizing that information to build meaningful relationships. Currently, after an interaction, students will enter details into a bespoke spreadsheet. While it’s relatively easy to input the information, recall on the go is difficult and spreadsheets are rarely maintained.
Students gather a lot of information during the job search process, but can’t keep track of the information gathered and deploy it to their benefit.
Our direct competitor is Jobtreks, a venture with agreements with 7 top MBA programs. Our differentiator is our focus on analytics, providing users with metrics like timeframe and number of interactions. Schools will also be provided with this information, allowing them to focus on students who are struggling.
TrackED will allow students to track interactions and be firmly in control of their recruiting process by leveraging important information at critical moments. The value is in single location information recording of interactions, effective aggregation and mapping of the data for future use and easy information recall on the go.
The go to market strategy is split into two phases, each of which have a different revenue stream. The initial target market is students who are recruiting. Revenue will be generated by selling licenses to the schools in which these students are enrolled which will then issue TrackED to their students for free. This is a model used for other software, such as student event management tools. When students graduate they will be offered the chance to keep their TrackED account live by paying a small monthly subscription. The considerable information and contacts built up over the school years will generate a willingness to pay for this subscription. The second phase go to market will be the broader recruiting market. We are exploring selling licenses to individuals who are recruiting as well as outplacement services.
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