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Eat2explore | Messapps


Category: Contestants2


Name: Rowena Scherer

NYU affiliation: Stern

NYU status: Alumni

Did you enter last year?: No

Do you have any teammates?: Yes

How many, including yourself?: 3


Concept Name



High Concept Statement

Explore the world – in your kitchen!   Start a tradition of cooking, learning and dining  together with our monthly country exploration cooking kits.


Status Quo

We want to bring family bonding time back into people’s lives through food!   Everyone needs to eat so why not make cooking fun and do it together, as a family.  We provide premeasured sauce/spice mixes with recipe cards and shopping lists to explore different cuisines each month.  We target families.



Typical family quality time – watching a movie, playing board games, sports events.  Most families don’t consider cooking together as quality family time. Our competitors – baking kits (Foodstirs, Kidstirs, RadishKids) and exploration kits (Little Passport, Try the World, Spice Breeze).  



We combined cooking and exploring into one single kit.   Be surprised each month as we travel the world and explore a new cuisine and culture.  We make it easy for families to try a new cuisine without having to purchase full bottles of spices and sauces that clutter your cabinets.


Revenue Model

We sell our cooking kits through our website as (1) monthly subscriptions or (2) country specific kits (single country or multiple country kits).


Which platform would you like to launch your app on?



Which category best describes your app?

Food & Drink