Category: Contestants2


Name: Nick Manluccia

NYU affiliation: Arts and Sciences

NYU status: Faculty (full-time)

Did you enter last year?: No

Do you have any teammates?: Yes

How many, including yourself?: 3


Concept Name



High Concept Statement

Brings physical books to life through augmented reality (like a digital pop-up book!) while encouraging parents and children to read together


Status Quo

  1. Children tend to prefer video games/apps over reading for enjoyment
    2. Parents stop reading with their children too early (around ages 5-8), but children benefit from shared reading time until adolescence



There are a few AR children’s books currently in-market, however the AR is primarily being used as a ‘gimmick,’ ┬ánot for instructional/educational purposes



By adding an immersive digital layer to physical books, we think we can reinvigorate the parent-child reading experience. And by covering topics that are informative to both parents and children, we can engage parents and keep them reading with their children until early adolescence.


Revenue Model

Initial revenue will be based on book sales, however we will explore different revenue streams over time, such as Amazon affiliate links for recommended children’s books, as well as a subscription model for newly released books, as well as personalized AR books designed by parents & children


Which platform would you like to launch your app on?



Which category best describes your app?