i-Coach DBT

Category: Contestants2


Name: Rajni Gathibandhe

NYU affiliation: Global Public Health

NYU status: Alumni

Did you enter last year?: No

Do you have any teammates?: Yes

How many, including yourself?: 3


Concept Name

i-Coach DBT


High Concept Statement

App-based DBT, a type of cognitive behavioral therapy aimed to teach and engage its concepts to reduce suicidal and other self- destructive behaviors.


Status Quo

According to the CDC, the total suicide rate has increased 24% from 10.5 to 13.0 per 100,000. The suicide rate among males approximately 4 times higher (20.7) than among females (5.8 per 100,000). This app- based cognitive therapy will helps with emotional regulation and mindful awareness to avoid undesired reactions and track improvement.



Currently, approximately 650,000 people yearly receive emergency treatment after attempting suicide in the US. The suicide also has economic costs for individuals, families, and the nation as a whole. These include medical costs for individuals, lost income and productivity for individual. ¬†DBT is a gold standard treatment which can be delivered in group or individual, but it is less available. DBT app is cost-effective preventive strategies to reduce healthcare cost and save life’s.



I Coach DBT is the most evidence-based therapy which will be created by renounced Psychiatrist for dysfunctional emotional regulation, like PSTD, suicidal ideation, and substance abuse. The app will target the skillset like mindfulness, distress tolerance, interpersonal effectiveness and emotion regulation. This app will address the treatment gap and improve access.


Revenue Model

i- Coach DBT app will be offered as a monthly subscription for the clients, it will cost $9.99/month/subscription. The health insurance coverage for dialectical behavior therapy is consistent across state lines and different health insurance companies. In addition, the team will explore B2B revenue models. Quality of care and health care systems costs, while also directly dependent on the strategic mission and goals, are considered as determinants of customer satisfaction as well.


Which platform would you like to launch your app on?



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Health & Fitness