Horse with NBA Friends

Category: Contestants2


Name: Judson Wallace

NYU affiliation: Stern

NYU status: Graduate

Did you enter last year?: No

Do you have any teammates?: Yes

How many, including yourself?: 2


Concept Name

Horse with NBA Friends


High Concept Statement

Advertising/Engagement through Horse with NBA Players and their Fans


Status Quo

Fans want to engage with their favorite players and compete with them. This app allows players and their advertisers to engage absolutely with hundreds of thousands of fans and those fans to compete with their favorite players



There isn’t a real competitor here.. The app will allow fans to emulate their favorite players and compete for prizes and also notoriety with a searchable database.



Customers will engage with athletes, be capable of winning elite prizes, and companies will be able to advertise directly through their ambassadors.


Revenue Model

Revenue will be from App Downloads (Price TBD) and also through the advertising of Athlete related brands (Shoes, Gatorade, Apparel, etc.) There will also be a charity component where the athlete will donate some number (call it 100k or 25k) to the charity of their choice.


Which platform would you like to launch your app on?



Which category best describes your app?