Lets Do Lunch

 

Name: Alisa Boniello NYU affiliation: Arts and Sciences NYU status: Graduate

Did you enter last year?: No Do you have any teammates?: Yes How many, including yourself?: 1

 

Concept Name

Lets Do Lunch

 

High Concept Statement

Date like a New Yorker. Be efficient by dating on your lunch break. Be spontaneous by doing it on a whim.

 

Status Quo

We all use dating apps. We swipe no more than we swipe yes and we break dates more than we keep them. Why do we do this? I don’t know, I’m not a psychologist. Let’s bring back meeting people in person. Wanna meet for lunch? Like in 20 minutes? No overthinking, no excuses.

 

Competition

Many popular dating apps use similar models. This has led to
-swiping without making meaningful connections
-people being expendable
-More cancellations than commitments
-Wasted time and energy

Let’s change this culture. Let’s create a culture of commitment by inviting someone to lunch who’s already available. Let’s go somewhere convenient for both of us. Let’s date like an adult and avoid excuses and last minute cancellations.

Competition:Tinder, Bumble, Coffee meets Bagel, okcupid, Happn, Zoosk

 

Solution

My app is for New Yorkers and their lifestyle. It saves peoples time by avoiding hundreds of swipes and dead-end conversations. It’s centered around real interactions instead of endless texting. It’s brings excitement by being a little spontaneous on a Wednesday.

 

Revenue Model

It’s a freemium model.. You can purchase various memberships that provide different features more suited to you.   Ex- Be the suitor (inviter) Ex- Hyper specify your preferences Ex- Better profile visibility Ex- Single purchase plan

 

Which platform would you like to launch your app on?

iPhone

 

Which category best describes your app?

Lifestyle