Let’s Cook.

Category: Contestants2


Name: Will Greenberg

NYU affiliation: Arts and Sciences

NYU status: Undergraduate

Did you enter last year?: No

Do you have any teammates?: No

How many, including yourself?:


Concept Name

Let’s Cook.


High Concept Statement

Gamifying cooking.


Status Quo

We are inundated with choices at all times. It’s a lot of fun to cook, but it can be overwhelming to choose what to make from countless recipes. Anyone who likes cooking or wants to get into it could benefit from a structures “level-based” system of recipes.



Recipe websites and YouTube channels are the biggest competition.



Recipes generally available don’t help a budding chef to pick each and every recipe to make, and a system of increasing complexity and difficulty (with recipes building on each other, using each other as ingredients) would make a compelling model.


Revenue Model

People can buy “tracks” of recipes: Italian, French, Breakfast, etc.


Which platform would you like to launch your app on?



Which category best describes your app?

Food & Drink