|Name: Rohit Pilaka
NYU affiliation: Stern
NYU status: Graduate
|Did you enter last year?: No
Do you have any teammates?: No
How many, including yourself?:
High Concept Statement
Don’t say – ‘don’t test my patience’: In this era of instant gratification this app will touch your human side with progressive patience building exercises
In this fast paced life and times of instant gratification, people are displaying very little tolerance or patience. People do realize that this is a problem when they are brought back in touch with with the concept of patience. Everyone, particularly people in big cities have this need.
There is no clear competition that tries to address exactly what the app intends to solve. Headspace app is a close competitor. However, it has a slightly different focus.
The app will take a brief personality test and mental health profile, and give daily patience building exercises; these exercises progressively become tougher; customers eventually get a certain achievement status. The app’s unique focus primarily on patience will allow it to gain market share.
Multiple ways: (i) Customers could pay to get a more detailed evaluation of their personality; (ii) Ad revenue from local venues of yoga, fitness classes, hospitals, education centers, etc.
Which platform would you like to launch your app on?
Which category best describes your app?
Health & Fitness