PersonaFit
| Name: Xavier Gonzalez
NYU affiliation: Stern NYU status: Alumni |
Did you enter last year?: Yes
Do you have any teammates?: Yes How many, including yourself?: 2 |
Concept Name
PersonaFit
High Concept Statement
Iron Man Clothing for Fitness Enthusiasts
Status Quo
It is currently difficult for people who go to the gym to keep track of their form and technique without hiring a personal trainer, who may be expensive, to teach them how to exercise properly.
Competition
There are not many competitors, other than personal trainers, watching videos and reading articles online, and/or recording oneself while performing an exercise. That being said, there are some startups that are beginning to create similar clothing with technology embedded to track similar facets of exercise. A couple of examples include Athos and Enflux.
Solution
With PersonaFit, customers will be able to track many parts of their exercise far more accurately than ever before, providing more capabilities than Athos and Enflux, while remaining cheap. They will only have to pay once versus having to pay a personal trainer on a consistent basis.
Revenue Model
As stated earlier, PersonaFit will make its money mostly through a one time payment for the clothing. There may also be a premium option on the app that will allow customers to further enhance their workout experience with the clothing.
Which platform would you like to launch your app on?
iPhone
Which category best describes your app?
Health & Fitness