PersonaFit

 

Name: Xavier Gonzalez NYU affiliation: Stern NYU status: Alumni

Did you enter last year?: Yes Do you have any teammates?: Yes How many, including yourself?: 2

 

Concept Name

PersonaFit

 

High Concept Statement

Iron Man Clothing for Fitness Enthusiasts

 

Status Quo

It is currently difficult for people who go to the gym to keep track of their form and technique without hiring a personal trainer, who may be expensive, to teach them how to exercise properly.

 

Competition

There are not many competitors, other than personal trainers, watching videos and reading articles online, and/or recording oneself while performing an exercise. That being said, there are some startups that  are beginning to create similar clothing with technology embedded to track similar facets of exercise. A couple of examples include Athos and Enflux.

 

Solution

With PersonaFit, customers will be able to track many parts of their exercise far more accurately than ever before, providing more capabilities than Athos and Enflux, while remaining cheap. They will only have to pay once versus having to pay a personal trainer on a consistent basis.

 

Revenue Model

As stated earlier, PersonaFit will make its money mostly through a one time payment for the clothing. There may also be a premium option on the app that will allow customers to further enhance their workout experience with the clothing.

 

Which platform would you like to launch your app on?

iPhone

 

Which category best describes your app?

Health & Fitness