Viewfinder Tours

Category: Contestants2


Name: Mark Eggensperger

NYU affiliation: Stern

NYU status: Alumni

Did you enter last year?: No

Do you have any teammates?: Yes

How many, including yourself?: 4


Concept Name

Viewfinder Tours


High Concept Statement

ViewFinder Tours uses augmented reality to let anyone travel back in time to see how New York looked throughout its history.


Status Quo

Tours have no appeal to the locals who love their city. Tours are time consuming and last fixed amounts of time, often 2 – 3 hours or longer. Tours have little flexibility and cannot change or adapt for users. Tours lack authenticity and are repeated, cookie-cutter experiences.



Tour Guides and their respective companies provide the most direct competition. But most of our consumers are filling this need by themselves, exploring and researching the city on their own.



The AR ability of this tool will allow users to see history in a refreshing new perspective. The act of being out exploring will provide unexpected happines, and learning more about their city will provide a new sense of pride.


Revenue Model

Revenue will be generated by ads, there will also be sponsorship by specific business who wish to drive traffic once users are in the area.


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